Start with a clear brief, not a request to go viral
Provide material you have permission to use, identify the audience and choose an angle. “Help first-time renters plan their fridge clear-out before moving” is more actionable than “make a viral lifestyle video.” A URL without an excerpt is not verified source content.
- Source: facts or a story
- Audience: who has this problem
- Angle: what the viewer takes away
- Duration: 30, 60, 90 or 120 seconds